U of T Engineering’s primary font is a modern, sans serif typeface called Trade Gothic LT Std. Trade Gothic is also the font of the University’s Boundless campaign. Using this font across all designed communications makes our materials easily recognizable. By using different weights and treatments, we can achieve a range of effects without needing other fonts.
Trade Gothic is a licensed font. Please contact Shilpa Gantotti (firstname.lastname@example.org) if you’d like to purchase the Trade Gothic font package. If you do not have access to Trade Gothic, use Arial Narrow, a standard font available through MS Office.
Arial Narrow should never be used in conjunction with Trade Gothic and should be used only when Trade Gothic is not available. In order to maintain maximum visual consistency throughout the brand, do not use any other typefaces when using Arial Narrow.
The Faculty’s official colours are the same as the University’s colours: dark blue and white. We support the official colours with secondary colours like Boundless blue, black and grey.
|Pantone ®||Four-Colour Process||Screen||Web-Usage|
|U of T blue||655C||C:100 M:79 Y:12 K:56||R:37 G:53 B:90||Hex #: 25355A|
|White||n/a||n/a||R:255 G:255 B:255||Hex #: FFFFFF|
|Boundless blue||633C||C:98 M:6 Y:10 K:29||R:0 G:127 B:163||Hex #: 007FA3|
|Black||Process Black C||C:0 M:0 Y:0 K:100||R:0 G:0 B:0||Hex #: 000000|
|Grey||C:0 M:0 Y:0 K:21||R:201 G:201 B:201||Hex #: C9C9C9|
|Green Okra||3395C||C:66 M:0 Y:48 K:0||R:0 G:195 B:137||Hex #: 00c389|