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MIE: The Potential for Personalization in Web Search

October 26, 2018 @ 2:00 pm - 3:00 pm EDT

SUSAN DUMAIS, Microsoft

Traditionally web search engines returned the same results to everyone who asks the same question.  However, using a single ranking for everyone in every context at every point in time limits how well a search engine can do in providing relevant information.  In this talk I present a framework to quantify the “potential for personalization” which is used to characterize the extent to which different people have different intents for the same query.  I describe several examples of how different types of contextual features are represented and used to improve search quality for individuals and groups.  Finally, I conclude by highlighting important challenges in developing personalized systems at Web scale including privacy, transparency, serendipity, and evaluation.

Mechanical Engineering Building,  Room 102

Event Details

Venue:

Venue

Mechanical Engineering Building
5 King's College Road
Toronto, Ontario M5S 3G8 Canada
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Details

Date:
October 26, 2018
Time:
2:00 pm - 3:00 pm EDT
Website:
https://www.mie.utoronto.ca/events/mie-distinguished-seminar-series-susan-dumais-microsoft/

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